How to Use Brand Guidelines in Malloy

By Malloy Studio - Published July 23, 2026

Plan availability: Advanced feature

Brand Guidelines are included on the Advanced and Production plans. They are not available on the Studio or Templates plans. Advanced includes two saved brand guidelines; Production includes five.

Malloy's Brand Guidelines help you keep generated animations visually consistent without repeating colors, fonts, and creative rules in every prompt. You can apply a ready-made preset or create your own custom guideline.

Quick Answer

Select Brand in the prompt box, then choose a ready-made preset. For your own visual system, create a custom guideline at portal.malloy.sg/brand-guidelines.

Apply a Preset Brand Guideline

1. Select Brand in the Prompt Box

Enter your animation prompt, then select Brand at the bottom-right of the prompt box.

2. Choose a Ready-Made Preset

Choose a preset such as Apple, Nike, Coca-Cola, Google, Spotify, Airbnb, Stripe, or IKEA.

The preset guides the visual style while your prompt describes the animation's content and purpose.

Create Your Own Brand Guideline

Go to portal.malloy.sg/brand-guidelines to save your colors, creative direction, restrictions, and custom fonts.

Before You Start

Prepare:

Primary and secondary colors in six-digit hex format
A short description of the brand's visual and motion style
Styles or effects to avoid
Optional .ttf, .otf, .woff, or .woff2 font files up to 5 MB each

Only the guideline name is required.

Step 1: Open Brand Guidelines

Open Brand Guidelines from the Malloy sidebar or go directly to portal.malloy.sg/brand-guidelines.

Step 2: Create a New Guideline

Select New and enter a recognizable company, client, product, or campaign name.

Step 3: Add Your Brand Colors

Enter the exact hex values for your Primary Color and Secondary Color. If your palette contains more colors, describe them in the Brand Guidelines field.

Step 4: Write the Creative Direction

Describe the desired tone, typography, composition, shapes, and movement in the Brand Guidelines field. Keep it specific and practical:

Modern and editorial with generous spacing. Use bold sans serif headlines, simple geometric shapes, and clean high-contrast layouts. Motion should feel smooth, confident, and deliberate. Keep one clear focal point in each scene.

Step 5: Tell Malloy What to Avoid

Use Things to Avoid for off-brand colors, fonts, effects, or motion:

No gradients, neon colors, glossy 3D objects, handwritten fonts, busy backgrounds, exaggerated bounce, or overly playful transitions.

Step 6: Upload Custom Fonts

Select Upload Font and add the licensed font files you need. Malloy accepts .ttf, .otf, .woff, and .woff2 files up to 5 MB each.

Step 7: Save the Guideline

Select Create to save the guideline. It will then appear alongside the presets when you select Brand in the prompt box.

Manage Your Guidelines

Use the pencil icon to edit a guideline or the trash icon to delete one. Keep separate guidelines for brands or campaigns with different visual systems, and update them whenever the approved colors, fonts, or motion rules change.

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